The objectives and functions of the Samoa Tourism Authority are mandated in the Samoa Visitors Bureau Act 1984, with Amendments incorporated in 1998 and 2002 changing the entity’s name to the Samoa Tourism Authority. This was to shift the emphasis from visitors to the broader concept of tourism and to also emphasise the Policy, Planning and Research functions of the Authority, and to align the government agency to the Minister of Tourism and Board to whom it reports and the Economic Sector that it serves as the National Tourism Office. 

The Objectives of the Samoa Tourism Authority as mandated in the Samoa Tourism Authority Legislation therefore are to:

  • Encourage  private  sector  investment  in  the  tourist  and  visitor industry
  • Encourage  visits  to  Samoa  by  people  from  other  countries, including travel and holidays within Samoa
  • Encourage the development and improvement of accommodation and facilities for tourists
  • Coordinate and improve the activities of all sectors providing these services
  • Advise  the  Government  and  the  private  sector  on  all  matters relating to tourism
  • Prepare,  implement  and  maintain  comprehensive  tourism development and marketing plans for Samoa
Organisation Type
Partner Type